MANUFACTURING STRATEGIES AND CHOICES IN CULTURAL CONTEXTS

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In neoclassical economic theory, rational actors are very simple entities: they know everything, they value more better than less, and given a decision situation with certain physical constraints they are able to calculate the optimal outcome and to behave accordingly (cf. Kiser/Ostrom). Any form of social interaction enters the decision situation as an additional constraint. Relaxing the condi...

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ژورنال

عنوان ژورنال: Journal of Business Economics and Management

سال: 2009

ISSN: 1611-1699,2029-4433

DOI: 10.3846/1611-1699.2009.10.279-289